Although some clients prefer to design and analyze the data that we collect for them, many clients request that we handle the entire research process. This process begins with survey design, includes the data collection phase and concludes with analysis and reporting.

We begin the survey design process by asking our clients how the survey results will be used, who will be reviewing the results and how the information will be shared. Calling on the experience that we have gained since 1970 we then:

  1. Pick the appropriate data collection methodology, taking into account factors such as audience, research goals, and budget.  Since we maintain all methodologies in-house we are not incentivized to steer a project to an inappropriate approach.

  2. Ask the questions needed to answer the research goals. By understanding how the survey results will be used and the information shared, we ensure important questions are not overlooked. Asking unnecessary questions is a waste of project resources if it doesn't contribute to insights regarding the research goal.

  3. Craft questions that respondents will understand.  Executing surveys since 1970 has given us deep insight into the pitfalls of asking questions that respondents find confusing or ambiguous.

Analysis and reporting can be anything from presentation graphics support, to a high-level analysis of the results, to an in-depth analysis and presentation. This allows our clients to focus their time and resources where it makes the most sense. Our clients can expect to receive the results in a format that they can understand and share with others involved with the project.