DAVIS RESEARCH LLC

PRIVACY POLICY

Thank you for visiting the Davis Research LLC ("Davis Research" or "we") website. Davis Research conducts market research surveys using a variety of methodologies and scientific methods. Davis Research wants you to know how we collect your information, the types of information we collect, how we use and share your information and what choices you can make about the way your information is collected and used.

For information collected from residents of EU member states, Davis Research complies with the EU Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Union.

Davis Research is also in compliance with the code of conduct established by the Market Research Association Code of Marketing Research Standards. This Code is in compliance with the ICE/ESOMAR International Code of Marketing and Social Research Practice.

1. How We Collect Your Information

We collect information through our surveys, which may be conducted in-person, by phone or online, and when you make requests for information about our services or other inquiries. As part of our research studies, we receive the information that you voluntarily provide, including, without limitation, your name, residential or work address, email address, phone number, certain demographic information (such as your age, income level or race), and information regarding your hobbies and/or shopping behavior. For some research projects, we may also request certain limited financial or health information. Please note that Davis Research never asks for your financial account numbers or passwords.

We may also receive personally-identifiable information from a third-party who may request that we contact you to participate in a research project, and from third-party providers of address and phone lists. In those instances, we may receive from such third-party basic personal information (such as name, address, age, etc.), your connection with the third-party, your interests and/or product ownership, and your contact information.

In all other instances, we collect information through our research methods, website and when you make requests for information about our services or other inquiries. We may also seek other personally or non-personally identifiable information from you or where such information is otherwise publicly available.

In addition to the information described above, we will passively collect information that is automatically sent to us by your web browser. This information typically includes your IP address and domain name (the site after the @ in your email address). It may also contain your user name (the name before the @ in your email address). The amount of information sent depends on the settings you have on your web browser; please refer to your browser if you want to learn what information it sends.

2. How We Use Your Information

Research project respondent information is used solely for research purposes. We will never try to sell our respondents anything; we are only interested in opinions. When you complete a research project, your responses are generally analyzed in aggregate with all other respondents' information and reported not individually, but in the aggregate. We support the rights of our survey respondents by limiting the use of their information for legitimate marketing research purposes, and are active in supporting industry organizations created to uphold ethical survey research. We will never share our survey respondents' email addresses or personally identifiable information with anyone except our clients and vendors, but only for marketing research purposes and in compliance with applicable industry codes. We may also disclose your personal information to a third-party when required to do so by law, or to protect someone's safety, or our rights or property.

If you submit a request for information regarding our services through our website, we will use your personal information to respond to your request. We also may automatically register you for our marketing list so that we can communicate directly with you by email or physical mailing address. You may opt-out from our mailing lists by following the instructions at the bottom of such email or by contacting us using one of the methods described below.

We use the information we automatically receive from your web browser to improve the quality of our website, including, without limitation, which pages you visit within our site, which site you visited before coming to ours, and where you go after you leave. We can then develop statistics that are helpful to understand how this site is used. This statistical data is interpreted by us in our continuing effort to present the website content that visitors are seeking in a format they find most helpful.

3. Onward Transfer and Data Sharing of Personal Information

Generally, Davis Research will only share data and/or information with its clients in an aggregated form or format, which does not permit the client to identify individual respondents. Davis Research limits the use of personally-identifiable information only for legitimate market research purposes and in accordance with applicable laws.

Personally-identifiable information is never transferred, disclosed or otherwise shared with any third party or third parties without the prior written consent of the data subject, except as follows:

- In the event that Davis Research is required to disclose personally-identifiable information pursuant to any applicable laws or as required by a valid court or governmental order or subpoena.

- In order to protect the safety of an individual or to protect Davis Research's rights and/or property.

- Davis Research may disclose or share personally-identifiable information to authorized and approved agents, consultants, vendors and/or subcontractors of Davis Research and/or of Davis Research's clients (individually, each a "Subcontractor" and collectively the "Subcontractors") in connection with a Subcontractor's performance of services for Davis Research and/or Davis Research's clients.

- Davis Research may transfer personally-identifiable information in the event of a merger or an acquisition or a sale of any or all of Davis Research's business assets. In the event of a merger or an acquisition or a sale of any or all of Davis Research's business assets, which includes the transfer of personally-identifiable information, Davis Research will require the surviving entity in the case of a merger, or the acquiring entity in the case of an acquisition or sale, to agree in writing to protect and maintain the security and integrity of the transferred personally-identifiable information in accordance with this Privacy Policy.

- As otherwise permitted pursuant to this Privacy Policy.

4. Data Security

Davis Research is committed to protecting the security and integrity of personally-identifiable information in its possession. Davis Research maintains commercially reasonable technical, administrative and physical safeguards to protect and secure personally-identifiable information from unauthorized disclosure to, and/or use and/or access by, a third party or third parties.

Davis Research's internal databases that contain personally-identifiable information are password protected and Davis Research limits access to such databases to only those Davis Research employees and/or agents with a "need-to-know" such personally-identifiable information. Additionally, Davis Research's employees and/or agents are bound by, and agree to comply with, confidentiality obligations and requirements. In the event that a Davis Research's employee violates his or her confidentiality obligations and restrictions, the employee will be subject to disciplinary action, up to and including termination of employment. In the event that an agent of Davis Research violates its confidentiality obligations and restrictions, Davis Research may terminate the relationship between Davis Research and the agent. Davis Research reviews, monitors, and evaluates its internal privacy protection system on a regular basis.

5. Cookies

Davis Research uses cookies to provide a better experience for individuals using the Davis Research website. You always have the option to disable cookies while browsing the Internet, although disabling cookies may impact certain functionalities on our website. Except as otherwise set forth herein, no personally-identifiable information is collected or transmitted via these cookies.

6. Device ID

We or our third-party sample provider(s) may use digital fingerprinting technologies to assign a unique identifier or "Machine-ID" to a user's computer to identify and track the computer. We work principally with a third-party provider to deploy this technology (the "Technology") and do not use it to collect personally identifiable information, or track the online activities, of the user of a computer; and the Technology will not disrupt or interfere with the use or control of a computer or alter, modify or change the settings or functionality of a computer. We use the unique identifier to assist our clients in ensuring the integrity of survey results. The third-party provider may use and analyze publicly available information and data obtained from the computer's web browser and from other publicly available data points, including, without limitation, the technical settings of the computer, the characteristics of the computer, and the computer's IP Address, to create a unique identifier assigned to the computer. The Technology may employ both cookies as well as locally shared objects (also known as "flash cookies"). The unique identifier is an alpha-numeric ID. Additionally, to assist our clients in protecting and ensuring the integrity of survey results, we (a) may link or associate your unique identifier to you and any of your personally identifiable information; (b) may share your unique identifier with sample or panel providers; and (c) may receive or obtain a unique identifier linked to you from a third-party, including, without limitation, a sample or panel provider or a client of Davis Research. Any unique identifier(s) received or obtained by Davis Research and linked to a specific individual will be protected in accordance with this Privacy Policy.

7. Children's Privacy Protection

Davis Research complies with applicable laws pertaining to the protection of children's privacy, including, without limitation, the U.S. Children's Online Privacy Protection Act. Davis Research will only conduct research involving children under the age of thirteen (13) years old with parental consent. Depending on the sensitivity of the topic, we may also seek parental or legal guardian consent for interviewing children between 13 and 17 years of age. If a parent or guardian learns that a child under 13 has provided Davis Research with personal information, such parent or guardian may contact us at the email address or mailing address listed at the bottom of this Privacy Policy if he or she would like this information deleted from our records. We will use reasonable efforts to delete the child's information from our databases.

8. Links

We may provide links to third party sites. We try to alert you wherever possible when you will be leaving our site, but we may not be able to do so all of the time. As we do not control these web sites, we encourage you to review the privacy policies posted on these and all third party sites.

9. Access to Personal Information; Updating Personal Information .

Individuals may access their personally-identifiable information in order to review, correct, or delete any personally-identifiable information by:

- Sending an email request to the contact listed below;

- Mailing a request, via regular mail, postage pre-paid to the mailing address to the contact listed below.

10. Enforcement

Davis Research is committed to working with individuals to obtain a fair resolution to any complaints or disputes about privacy and Personal Information. Please contact us if you have any questions or concerns regarding this privacy policy or our practices. Davis Research's commitment to privacy is demonstrated and documented by our adherence to applicable laws and by our compliance with the E.U. Safe Harbor framework. Any questions, complaints or concerns about this Privacy Policy should be sent to info@davisresearch.com or via regular mail, postage prepaid, addressed to:

Privacy Officer

Davis Research LLC

23801 Calabasas Rd.
Suite #1036
Calabasas, CA 91302-1595

To learn more about the Safe Harbor program, and to view Davis Research's certification, please visit http://www.export.gov/safeharbor/

For information collected regarding residents of European Union member states, Davis Research agrees to cooperate with the Data Protection Authorities located in the European Union member states in resolving any individual complaints or disputes with regard to this Privacy Policy and the European Commission's Directive on Data Protection.

11. Changes to this Policy

Davis Research reserves the right to modify this Privacy Policy at any time. We will use information in accordance with the privacy policy under which the information was collected. If we are going to use personally-identifiable information in a manner materially different from that stated at the time of collection, we will notify you and request your consent. Any information collected under any revision of this Privacy Policy will be subject to the provisions of this Privacy Policy as revised.

Last Updated: January 30, 2017