Case Studies

In this section you will find some interesting case studies from actual projects that we have conducted.  Each includes the goal of the research, the challenging parts of each project and how we accomplished the project goals.  Please click on the tool bar on the right to switch between case studies.

 
Research to help California Community Colleges to better prepare graduates to meet industry needs

Summary:

Understand the difference between standard Manufacturing and Advanced Manufacturing and the requirements/skills-sets desired from California Community College graduates and how to optimize future Community College Curriculum to better meet AM Industry needs.


Challenge:

College students are graduating with skill sets that do not match up with the current skills in demand in the industry.  To make matters more challenging, there is no single common definition of Advanced Manufacturing.


Solutions & Tools:

The project was executed in two phases.  The first phase consisted of in-depth interviews with industry professionals and Advanced Manufacturing professors to understand the industry, the challenges employers are facing, and to develop a questionnaire that would address those needs.

 

The findings in the first phase were used to create a web survey to broadly reach out to identify the needs of the industry.  A phone to web methodology was used to conduct 300 interviews nationwide.


 
 
International Multilingual Web Survey
International Multilingual Web Survey

Summary:

One of the most popular desktop computer manufacturers conducts on-going research with their customer base worldwide.

Challenge:

In addition to being able to handle complex survey logic, the look and feel of the survey experience needed to be consistent with the company’s brand across languages and browsers.

Solutions & Tools:

We were initially hired because we were the only firm that could design a survey template that met their corporate style guide standards. We now conduct research on an on-going basis in 10 languages worldwide.

 
 
Automotive Clinic Recruiting, Management, CAPI and Data Processing
Automotive Clinic Recruiting, Management, CAPI and Data Processing

Summary:

This clinic was conducted over 6 days and included 800 respondents. In addition to the quantitative evaluation, 16 focus groups were conducted. Our client’s prototype vehicle was their first entry into an emerging vehicle segment, and also had the potential to cannibalize sales from two existing vehicles with similar utility. Two strong competitors were also introducing similar products at the same time.

Challenge:

This project was actually three separate clinics, but our client's prototype was shared between the three clinics. This required extremely complex respondent scheduling and clinic design. We could spread people out across three clinics, but at some point everyone needed to get inside one specific vehicle. Layered on top of this were on-site focus groups spread out over the week, two were done in Mandarin and two in Spanish. Part of the focus group experience included respondents looking at the vehicles while the main clinic was going on. On top of this, add a Northeast storm that included seven feet of snow in 72 hours.

Solutions & Tools:

Because of the storm, we needed to make quick adjustments while preserving the complex clinic design. In the end, we exceeded the client’s quota by 20 respondents and stayed on budget. Without us being in charge of clinic design, recruiting, CAPI and data processing, it would have been very challenging.

 
 
Homebuilder Survey - Phone & Web Surveys
Homebuilder Survey - Phone & Web Surveys

Summary:

One of the largest homebuilders in the US wanted to institute a corporate customer satisfaction program.

Challenge:

Employee bonuses were directly tied to the results of the on-going survey. They client wanted to achieve a 75% response rate and offer their customers the choice of a phone, web or mail survey.

The company was divided into 25 divisions, and each division operated as a separate business unit. Each division kept their home buyer information in different data formats stored at each office. Early on we realized that no single comprehensive record of their home sales existed. Each division had the information, all in different formats.

Solutions & Tools:

Our first step was to create an online database that each division would enter their sales records into. This database could be updated at any time in the survey process and contact information could be changed. This database not only became our sample source, but it was the only comprehensive record of company sales that existed. The database allowed our clients to see the survey status for each customer, including who completed the survey and the methodology used. In a typical month we would complete 1,300 surveys by telephone and 900 surveys by web.

 
 
Validating the Department of Labor Information Competency Model to help California Community College
Validating the Department of Labor Information Competency Model to help California Community College

Summary:

Develop a set of employer-generated, clearly defined competencies expected of the future ICT Workforce in order to create better consistency across community college programs and the employer needs.


Challenge:

Help California Community College Centers of Excellence validate U.S. Department of Labor's Information & Communications Technology Competency model (http://www.careeronestop.org/competencymodel/).


Solutions & Tools:

A custom developed 45 Minute online survey was conducted with companies that had direct knowledge of ICT workforce needs.   Online surveys were conducted with over 750 thought leaders and business owners involved in Information and Communications technology.  Participants were contacted both through an email database as well as telephone recruit to web survey.

 
 
TURF Product Data Analysis
TURF Product Data Analysis

Summary:

Consumer product manufacturer needed to determine the optimal mix of 5 out of 12 products to bring to market.  Recognizing that people will often purchase one of several versions available they needed help determining the products that would maximize their market share.

 

Challenge:

The analysis of optimal product mix needed to be run 2 ways - maximizing the market share reached and incorporating frequency of purchase to maximize the number of units sold.

 

Solutions & Tools:

Davis Research custom built a simulation model that incorporated frequency of purchase into a traditional TURF approach.  The deliverable for the project was the estimated market share for the top 200 product combinations and a product market share simulator that allows for easy reporting on specific market share scenarios. As a result, manufacturer was able to capture 85% of the market through a simple 4 product solution, including a small but distinctly loyal population that would not have been identified through any other approach.